Audience Links Xchange

One of the greatest challenges for cultural operators and institutions is to reach the broadest possible audience. There are both social and economic barriers. Urgency is a primary factor. Intercult, together with partners from all over Europe, dedicates a week in February 2017 to the topic of Audience Engagement. 

Audience engagment is not just about increasing audience numbers. It is about accessibility and citizens’ participation, essential elements for a functioning democracy. The gathering in February is meant to equip cultural operators and policymakers for future challenges to sustained public investment in culture.

We begin with platform meetings for CORNERS, a long-term EU funded project initiated by Intercult and involving 11 countries, River//Cities- a European platform for culture on waterfronts and Baltic Audience Links, an emerging regional network. These take place all day Tuesday 21 February.

A first public forum & conference Audience Links Xchange, takes place 22 February. We will meet and listen to experts and activists from Italy, Sweden, Spain, UK, Austria, Belgium, Lithuania; Latvia, Estonia and Poland, in a series of dynamic panels and interactive exchanges.

The centerpiece will be the first public presentation of “Audience Development: how to place audiences at the centre of cultural organisations”, a major study commissioned by the EU, recently completed by a consortium of four European organisations, including Fondazione Fitzcarraldo, Culture Action Europe, ECCOM and Intercult. The aim of the study is to provide successful approaches in the area of audience development from a European perspective, to be disseminated to cultural organisations and used as a basis for selection criteria in future calls launched by the Creative Europe programme.

We continue on Thursday 23d with a PUBLIC workshop day at the House of Europe.

First part of the day focuses on INTERNATIONAL perspective: International temporary interventions: ”Guests, surprises, and sparks”. How to achieve international audience development? ”When a stranger comes to town”

In the afternoon we will speak about LOCAL perspective on Audience Development, Society on Local Level (Neighborhoods) & local audiences

For creating a sense of togetherness in the Baltic Sea Region we all have to rethink how to develop new audiences. We are interested in projects on local level, which aim to bringing the society together by participatory approach. We want to take a closer look at local audiences on many levels; from people living in new, modern neighbourhoods to neglected ones, from young to old inhabitants, from cities to villages. 10 organisations working with participatory projects from Lithuania, Poland, Latvia and Estonia will be represented and presented. One part of the workshop is also a presentation of an Audience Development Study in the BSR region, which is being conducted by the workshop leader Jekaterina Lavrinec , Laimikis.lt from Lithuania.




500 SEK exkl. moms for conference February 22 and one selected workshop February 23 (incl. lunch, coffee, mingle)

FREE OF CHARGE for both the conference February 22 and one selected workshop February 23 (inclusive. lunch, coffee, mingel). For members in Access Europa and SMart-users.


The registration is binding. Application deadline: Tuesday February 6 2017.


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Save the dates: May 29 - June 1 2017 – Cityscapes

Intercult bjuder in till tre dagar av seminarier, diskussioner och fördjupning i ämnet kultur och stadsutveckling. Arbetsnamnet för hela veckan är Cityscapes.







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116 22 Stockholm Sweden

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