Audience Links Xchange conference on audience development - a follow up of the conference and seminar February 22 & 23 2017


Reflections on the Audience Links Xchange week

Audience Links Xchange Conference

Intercult is very pleased to have hosted the Audience Links Xchange conference from the 20th to the 24th of February, gathering all its most important collaborators and friends, especially those from  Baltic Audience Links, River//Cities and Corners, in the same place and moment.

It was a week of intensive presentations, acute questions and involving workshops, but it was especially a week of friendly gatherings and informal networking where all of us enjoyed the empowering potential of sincere and critical feedbacks from like-minded people working in the cultural field. Audience Links Xchange has been home for almost 100 people from 10 different Countries for one week.

On Tuesday, the 21st of February, we held three different gatherings, each dedicated to one of the Platforms with which Intercult has worked for a long time: Baltic Audience Links,  River//Cities and Corners. These meeting were an exceptional opportunity for all of us to reflect on what we have done till now and how we can go on improving our activities and renewing our commitment.

The pleasant dinner at Intercult offices was a great moment to go on exchanging feelings and feedbacks while tasting an extraordinary traditional Swedish meal.

On Wednesday, we all moved to the enchanting framework of Champagnebaren at Södra teatern to assist to the very first presentation about the “Study on audience development – How to place audiences at the centre of cultural organisations”, commissioned by the European Commission to a consortium composed by ECCOM, Fondazione Fitzcarraldo, Intercult and Culture Action Europe, delivered in January 2017.

After the warm welcome from Magnus Aspegren, director of Riksteatern which was hosting us there, Chris Torch (Intercult), Cristina da Milano (ECCOM), Alessandro Bollo and Alessandra Gariboldi (Fondazione Fitzcarraldo), the authors of the study, discussed its structure and contents.

Then Jekaterina Lavrinec (Laimikis.lt) presented the interim report Study on Audience Engagement in the Baltic Sea Region, providing us with an insight about the cultural involvement of local people in the Baltic Sea Region.

In the afternoon, after a refreshing lunch, we went deeper in the three kind of Audience identified in the “Study on audience development”: Audience by Habit, Audience by Choice, Audience by Surprise. Each table was moderated by one of the authors and involving different participants whose background and activities were relevant for the topic. This was a really stimulating afternoon, full of questions, comments and examples of constructive failure.

The evening saw all the participants gathering again at Intercult office and toasting to the delivery of the “Study on audience development” to the European Commission.

On Thursday, the 23rd of February, the House of Europe opened its doors to us for an intense morning of workshops. All the participants were involved in discussion tables about the need of organizational change to implement audience development, focusing especially on the role played by leadership, co-creation and digital.

In the afternoon, a series of presentations about real examples of participatory cultural projects from the Baltic Sea Region left the audience enchanted and sometimes even moved by the awareness about how much difference art makes in the life of humans.

The last dinner at Intercult office ended to be a great party, celebrating friendship, long lasting collaborations and, last but not least, the birthday of our Senior Associate Chris Torch.

Written by Intercult intern, Sofia Calzavara















Audience Links Xchange 20-24 February in Stockholm

20-24 FEBRUARY 2017 in Stockholm


This is an international conference and the language spoken is English.



One of the greatest challenges for cultural operators and institutions is to reach the broadest possible audience. There are both social and economic barriers. Urgency is a primary factor. Intercult, together with Riksteatern and partners from all over Europe, dedicates a week in February 2017 to the topic of Audience Engagement. 

We begin with platform meetings for CORNERS, a long-term EU funded project initiated by Intercult and involving 11 countries, and Baltic Audience Links, an emerging regional network. These take place all day Tuesday 21 February. Invited participants only.

The conference February 22 is now full, but if you want to be on the waiting list please mail directly to christoffer.tarras@intercult.se
A public forum & conference Audience Links Xchange, takes place Wednesday 22 February. We introduce experts and activists from Italy, Sweden, Spain, UK, Lithuania, Latvia and Poland, in a series of dynamic panels and interactive exchanges.

The centerpiece will be the first public presentation of Audience Development: how to place audiences at the centre of cultural organisations, a major study commissioned by the EU, recently completed by a consortium of four European organisations, including Fondazione Fitzcarraldo, Culture Action Europe, ECCOM and Intercult. The aim of the study is to provide successful approaches in the area of audience development from a European perspective, to be disseminated to cultural organisations and used as a basis for selection criteria in future calls launched by the Creative Europe programme.

Still available for booking:
We continue on Thursday 23 February with a public workshop at the House of Europe (Europahuset), in two inter-connected parts. European experts lead practical workshops in Organizational Change and Stimulating Local Participation. The Workshop targets professionals looking for tools and tips. It places Audience Engagement in an international context, based in practice.

Audience engagement is not just about increasing audience numbers. It is about accessibility and citizens’ participation, essential elements for a functioning democracy. The conference is meant to equip cultural operators and policymakers for future challenges to sustained public investment in culture.

Application deadline: Tuesday February 7 2017.


Konferensen 9 december om Migration & kultur lyfte viktiga frågor







Nytorgsgatan 15

116 22 Stockholm Sweden

+46 8 644 10 23